For Arts Organizations & Theatre Companies

Rows of red theatre seats facing a stage during technical setup.

Ready to reach your audience, build your brand, and share your story? We work with arts and culture organizations, theatre companies, and festivals by stepping in to deliver the marketing, communications and arts education work that is often managed internally. This allows you to focus on your core artistic priorities while we take care of the rest. Our services are customized based on the needs of each organization and offered through interim, project-based, or contract engagements.

SERVICES

  • Give your organization the stage presence it deserves.

    • Marketing and promo material design

    • Establishing social media presence

    • Content planning and storytelling

    • Establishing target markets and audience development

    • Email marketing and patron communications

    • Show/season specific marketing plans

    • Advertising strategy, ad buying and coordination, and campaign execution (social, digital, traditional)

    • Annual or event specific communications planning and strategy

    • Website content development and writing

    • Brand identity development and logo design

    • Marketing budget optimization

    • Community outreach and networking

  • Media is to marketing like an audience is to a performer.

    • Media releases (writing and distribution)

    • Press pitching for artist interviews

    • Interview coordination between artist and media outlet

    • Creating interview talking points

    • Accompanying artists to interviews

  • Introducing the arts at a young age is a valuable contributor to a child’s overall development.

    • Arts education and family series programming

    • Internal and external program assessment planning and development

    • Developing curriculum-aligned workshops and study guides

    • Navigating school and school board partnerships

    • Workshops, residencies, and touring education initiatives

    • Maximizing relationships within your school community

  • Filling the gaps, so your organization can keep moving forward.

    • Artistic Director/Theatre Manager

    • Marketing and Communications

    • Artistic Programming

    • Family Programming

    • Arts Education, School and Community Programs

  • "I worked alongside Carrie Libling for three years at the City of Brampton Performing Arts, where Carrie was a difference maker. Her marketing expertise, contacts, and especially her indefatigable diligence resulted in us selling more tickets, and raising our profile in the Greater Toronto Area. If you’re sure your enterprise will flourish if it secures the right marketing and administrative leadership, engaging Carrie Libling will be among the smartest, most effective and impactful choices you’ll make. It’s that simple. Carrie is a good person - honest, funny, generous in celebrating others’ success, and a tremendous team player.

    —Steven Schipper C.M., O.M. Artistic Director Emeritus, Royal Manitoba Theatre Centre

  • "Carrie Libling is one of those rare people who makes everything around her better. The work, the room, the team. I have worked alongside Carrie for more than two decades, watched her grow through nearly every corner of our organization, and trusted her with some of our most important responsibilities. I recommend her without hesitation. Carrie came to us first as a performer. Gifted, committed, and immediately someone you noticed. But her ambitions and abilities ran deeper than the stage. We brought her on as Program Director of our Vital Voices education initiative, where she built and ran acting programs for young people, directed student showcases, and led a team of teaching artists with both artistic seriousness and genuine care for the kids she served. She went on to direct numerous productions for Vital Children's Theatre, including The Changeling, The Tempest, Calling All Toys, Extraordinary, The Nastiest Drink in the World, and The Mask of the Dancing Princess, among others. During this time, the company received an Award for Overall Excellence from the Off-Off Broadway Review. She rose to Head of Vital Children's Theatre, overseeing the creative and operational direction of our entire family programming division. When she transitioned out of that role, we asked her to stay, as Children's Theatre Consultant and as a member of our Board of Directors. That says everything about how we felt about her. When Vital Theatre was ready to expand internationally for the first time, there was no question who we trusted to lead it. As Director of Family Programming in Canada, Carrie launched Pinkalicious, The Musical at the Richmond Hill Centre for the Performing Arts, our first production outside the United States. She built that initiative from the ground up, navigating international logistics, cultivating local partnerships, and delivering the standard of quality our audiences expect. She made it look easy. It wasn't. What makes Carrie exceptional isn't any single skill. It's the combination. She is a creative thinker and a practical executor. She leads with warmth and holds high standards. She earns trust quickly and keeps it. Whatever she is building next will be better for having her at the helm."

    —Stephen Sunderlin, Producing Artistic Director | Vital Theatre Company, NYC

  • "Success is composed of three ingredients: knowledge, experience and, most important, passion. It was a privilege to include Carrie as a member of our team at the Richmond Hill Centre for the Performing Arts and there is absolutely no doubt she possesses these ingredients for success! She developed the brand new education program into one of the most successful programs in Canada. Having Carrie as a member of your team means success as her knowledge, experience and unquenchable passion simply guarantees success."

    —Michael Grit, Theatre Manager

  • “I have had the incredible opportunity to work with Carrie Libling for over 18 years in multiple capacities.  As a colleague at the Richmond Hill Centre for the Performing Arts, and as a presenter, booking her touring shows Big Nate The Musical and Junie B. Jones The Musical with Electric Moon Theatre Company. In both cases, what impressed me the most was Carrie’s ability to recognize, assess, and resolve challenges. Carrie’s creativity has made her a resilient arts administrator with a unique understanding of how our industry functions. I would highly recommend working with Carrie to help your arts organization achieve its objectives.

    — Eli Lukawitz, Supervisor Theatre Operations and Programming | Richmond Hill Centre for the Performing Arts

  • "Carrie makes every project she leads feel personal and important. She gets right into the details and brings an unmatched and genuine enthusiasm that rubs off on everyone. Carrie has an eye for everything that matters, and has a very special ability to make each project unique. Her true love for the theatre shows in her work and encourages others to care just as much. If you’re hoping to build real connections with your audience, Carrie is the person you need to make them happen.”

    —Jeff Cowie, Senior Manager Creative Services | City of Brampton

Let’s get started!

Ready to work with us or want to learn more? Book a 30 minute complimentary consultation with Carrie Libling to chat about your organization’s needs or email carrie@carrieliblingconsulting.com.

Book a Consultation